He has published thirty pieces in the magazine, including one of my personal favorites, “ Guy Walks Into a Bar.” Rich was one of the youngest writers ever hired on “Saturday Night Live,” where he wrote for four years before joining Pixar as a staff writer. Rich began contributing humor pieces to The New Yorker in 2007. “This place has these amazing gluten-free ginger thingies.”) It is the interactions between Herschel and his offspring that provide the novella and movie their off-center humor. (“How about Thai fusion?” the younger man suggests, during their first meeting. The twist is not the time travel but the fact that, once Herschel awakens, he encounters his great-great-grandson, who personifies all of the bourgeois hipster qualities that would be anathema, one imagines, to an earnest immigrant from the early nineteen-hundreds. The novella centers on Herschel Greenbaum, an immigrant worker at a pickle factory who one day falls into a giant vat and is miraculously preserved in brine. The series has now been adapted into a film, “ An American Pickle,” which was released Friday and features both Seth Rogen and a screenplay adapted by Rich. How would you survive? What artisanal profession would you pursue? And, most important, what would you think of your modern-day descendants? That is the premise of Simon Rich’s comic novella “ Sell Out,” which appeared in four installments in The New Yorker at the beginning of 2013. Imagine falling asleep in Brooklyn and waking up a hundred years later to find the borough completely changed.
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